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Rare 1990s framed diesel swedish advertisement-successful living-paradiset agenc

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Paphos, Paphos - Agios Theodoros

Posted: Yesterday 08:55 Ad ID: 5810442

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Condition: Used

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A framed diesel advertisement picture from back in 1990s, in great condition, perfect for fans/collectors/enthusiastics

•• NOW ONLY €69,90 ••

[No f/b]

Interesting facts:

In 1993 DIESEL JEANS Italy hired Pierre Winther to pave the way for a new direction in image and style. In collaboration with the Diesel HQ and the agency Paradiset from Stockholm, Winther created and realized the campaign, "Successful Living“ which combined a complex staging and grotesque scenarios such as a car crash or a bizarre church event, or even - Young people lying on a sofa in a setting of elderly people.

The campaign broke the pattern of common perception: The images caused a worldwide hype; consumers collected the sought after posters and other materials. The Diesel brand itself experienced a quantum leap in the matter of image that evolved to one of the leading Denim brands around the globe. It paved the way for Diesel´s founder Renzo Rosso to become one of the most successful fashion entrepreneurs in the world with a net worth of $3 billion.