Rare 1990s framed diesel swedish advertisement-successful living-paradiset agenc
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A framed diesel advertisement picture from back in 1990s, in great condition, perfect for fans/collectors/enthusiastics
•• NOW ONLY €69,90 ••
[No f/b]
Interesting facts:
In 1993 DIESEL JEANS Italy hired Pierre Winther to pave the way for a new direction in image and style. In collaboration with the Diesel HQ and the agency Paradiset from Stockholm, Winther created and realized the campaign, "Successful Living“ which combined a complex staging and grotesque scenarios such as a car crash or a bizarre church event, or even - Young people lying on a sofa in a setting of elderly people.
The campaign broke the pattern of common perception: The images caused a worldwide hype; consumers collected the sought after posters and other materials. The Diesel brand itself experienced a quantum leap in the matter of image that evolved to one of the leading Denim brands around the globe. It paved the way for Diesel´s founder Renzo Rosso to become one of the most successful fashion entrepreneurs in the world with a net worth of $3 billion.
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